WHAT IS SEO(SEARCH ENGINE OPTIMIZATION)? WHY IT IS IMPORTANT?
Let’s first start with the elephant in the room. What is SEO? Search engine optimization (or SEO) is the collection of all of the tactics to help you rank higher in search engines.
It can be called a lot of different things, but simply, the goal is to help you rank higher. WHY CHOOSE SEO?
Why do you want to rank higher? Well – according to data from December 2016……..
25 – 29% of all searchers click on the #1 search ranking. 16 – 18% of all searchers click on the #2 search ranking. 10 – 12% of all searchers click on the #3 search ranking.
The point is – the higher on the page you rank, the more clicks you get.
The more q u a li f i e d clicks you get, the more leads you get.
The more leads you get, the more sales you make.
The more sales you make, the more MONEY you earn.
Our entire guide is focused on helping give you the RIGHT tactics to increase your position in the search engines, so that you can make more money, period.
For us – the web is a zero-sum game, you’re either going to win or you’re going to lose. If you’re like all of the business owners we know then you don’t like to lose, and neither do we. Here’s some SEO tips and tricks which help you to rank your website on google.
WHY YOU SHOULD INVEST IN SEO OVER OTHER DIGITAL STRATEGIES (AND NON-DIGITAL)
If you’re anything like the small business owners we know (and we know a lot of them), you’re probably thinking about WHY you need to go with SEO.
Well – since we consider you to be a smart small business owner (you are reading this wonderful guide we put together for you) – we’ll let you in on why we think SEO is so valuable for you and how it compares to other digital and non-digital marketing strategies.
Before we do that, let’s look at some of the great benefits of SEO and compare them to the other marketing strategies you could throw your dollars at.
SEO works Every Day and Every Second SEO (often) means high rankings, which equals a perception quality from prospects (link to study) SEO puts your company in front of prospects who are looking for what you offer (link to study) SEO is cheaper than paid search SEO is a long-term win SEO commands the lion’s share (75%+) of the search volume.
SEO has its faults
SEO can take time to Rank your website (we couldn’t find research on this, but our general rule of thumb is 8-12 weeks) SEO can lead to potentially unqualified leads SEO can lead to high keyword competition SEO puts your fate is in the hands’ of search engines SEO can consume a lot of time if you’re balancing doing SEO ( upwards of 20 hours/week) and running your business.
The list below compares SEO to each of the top digital marketing strategies our customers invest in often
- Pay Per Click (PPC) – Your daily spending depends on your ads, your bids, your landing page experience, and the bids of others. Without a good model, you could easily overpay for leads. You also pay for every single click: good, bad, or ugly. If your sales funnel isn’t optimized, it could be a total waste of money for you.
2. Social Media – Only 6% of your followers on Facebook will actually see your posts (link). With Twitter, it’s all noise. With Instagram, you could build a following, but will they convert? You can build an audience and a following, but it’s getting harder and harder to turn them into buyers, especially if you’re a small business. If you become one of the big boys it might be worth it.
3. Email Marketing – Requires constant updating, checking, and a system to review if your processes are actually producing leads or not.
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